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Archive for Reception Area Branding/Lobby Logos

Dimensional Letters to Match Existing Attorney Signs in San Marco

April 9th, 2012 by Rebecca Walden

Existing Attorney Signs in San Marco that Henry Gare's Needed to Match

Next to knowing I’m going to see water if I drive 10 minutes in any direction, the second thing I love most about Jacksonville are its distinctive and defined “neighborhoods”. Say San Marco, Riverside, Avondale, San Jose, Arlington, Saint Nicholas to a local and it is instant recognition of exactly where you’re doing business or going.

So we were delighted to be called by Henry Gare, Attorney at Law, about his relocation to San Marco and need of a brand new sign.

Since there were already two other attorneys in Mr. Gare’s new offices, we needed to try to make his sign match the ones that were already there. As was said in “My Cousin Vinny”, it needed to “blend”. :)

The challenge is to “match” signs that have already been weathered in the sun and elements, and using the same or very very similar materials when we were not the folks who made the original signs.

So armed with our tape measure and paint swatches, we went with 1/4″ acrylic dimensional letters and a substrate of 3/4″ PVC.  Carlton painted the “board” and the faces of the dimensional letters.  Our fabricator provided us with a stencil for accurate placement of the letters on the PVC. 

Back room at First Coast Signs transformed temporarily from a vehicle wrap area to a workshop.

 

 

 

We also had to pay attention to how the other two signs were mounted so that we could “match” how that was done as well.

 

 

 

End result?  Mr. Gare was wonderful to work with and understood that while we would do our best to match the existing signs as closely as possible, his sign was still going to look “newer” than his fellow tenants.  We suspect after a summer in our Florida sun, the signs will be a spot on match!

Matching "New" to "Existing"

Matching "New" to Existing

 

Please think of First Coast Signs if we may ever be of assistance with YOUR new sign, external or internal!  Thank you Henry Gare!

Categories : Corporate Identity, FCS Blog, Reception Area Branding/Lobby Logos
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Sweet Suite Graphics II

November 17th, 2011 by Rebecca Walden
Attractive Combination Using Frosted Vinyl with Black Cut Vinyl Overlay
Kelli Mazza, Administrative Services Manager for Fortegra Financial, enlisted First Coast Signs’ assistance to add subtle, beautiful touches to their new location.  Using just vinyl, we achieved a dignified, elegant look that displayed the whole family of companies in black metallic vinyl over the frosted glass vinyl.  We covered these panes the whole length of their boardroom and also used the same approach for panes in their lobby. 
 
 
 
Impressive Statement
Three Dimensional Look Achieved Effectively

 Alan Worley, President of the popular and effective Money Pages organization, wanted to make a statement for his new suite at Veteran’s Memorial Arena.  He brought the project to First Coast Signs and we presented him our concept to work with a piece of black max metal, 4′h x 8′w, overlaid with a second piece of brushed silver max metal that had his text custom routed, allowing the black to show through.  To provide added dimension, we mounted to his wall using over-sized stand-offs so that the black sheet is “off the wall” and there is also a separation between the brushed silver sheet and the black background sheet.  Fun project that is still receiving lots of compliments!

Whatever our budget, whatever your “style”, whatever your corporate statement needs to be, First Coast Signs would love to work with you to ensure your corporate brand is evident to your employees, clients, vendors and stakeholders!

 

 

 

 

Categories : Articles about Us, Corporate Identity, Creative Marketing Use of Signs, FCS Blog, Inexpensive Marketing Ideas Using Signs, Reception Area Branding/Lobby Logos, Signs
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Sweet Suite Graphics I

November 7th, 2011 by Rebecca Walden
 
Is it costly etched glass or vinyl?

 

We’ve been privileged to work with several local companies that wanted to put their walls and interior windows “to work” for them by reinforcing corporate values and identity.  Using cut vinyl, which comes in solid colors and also a marvelous assortment of products that achieve  an “etched glass” effect for a fraction of the cost of the “real thing”, our clients now keep their corporate mantras and branding attractively displayed for both employees and visitors. 

For instance, the 5′ apple on US Preventive’s lobby doors was created using etched glass “looking” vinyl.  We cut their healthy logo out of the vinyl using our Graphtec plotter and applied it to the doors.  The result was beautiful and acheived a stately look for far less than real etched glass would have cost.  Thank you Kathy Fleming for allowing us to help you with your internal branding project.

 

We used a combination of materials to create MarkOne’s sensational lobby branding.

When Bruce and Jason Newmark contacted us regarding branding their reception area at their new location for MarkOne Holdings, they specifically said they didn’t just want “a sticker stuck to a piece of acrylic”.  They were definitely looking for something more three dimensional and dramatic. 

Their logos for the parent company and three subsidiaries were gorgeous.  However, there were color gradients that could only be achieved using a digital print.  Our solution was to have the graphics and letters custom cut using 1/2″ styrene with a nice flat face surface.  Then we printed their letters and graphics to capture the color gradients and applied the prints to the faces of the letters.  Next we mounted the graphics and letters to rectangular pieces of acrylic and mounted the 4 acrylic signs to the wall using stand-offs.  Everyone was quite pleased with the outcome.

This colorful display greets clients and vendors as they step off the elevator at MarkOne.

 

We have several other lobby branding projects we want to share with you to potentially spark an idea of something you’d like in your reception area.  Watch for more to follow and we would love to work with you on a creative piece that will be unique to your business or practice.  Call us at 904-398-3993 and let us know what you think!

 

Categories : Corporate Identity, Creative Marketing Use of Signs, FCS Blog, Inexpensive Marketing Ideas Using Signs, Reception Area Branding/Lobby Logos, Signs
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Reception Area Logos Set Your Tone

December 27th, 2010 by Rebecca Walden

Let your clients know the essence or your company as soon as they walk into your reception area with an impressive lobby logo!

Whether your company is whimsical and creative or more stoic, displaying your logo on a reception area sign creates an excellent first impression and lets your visitors know they’re in the “right place”.

We’ve had a lot of fun working with clients on these this past year. There are endless options so you can let your creativity run wild–or, put our creativity to the test!

We’d like to share a few of these with you, let you know what materials were used, and encourage you to check out your lobby and ascertain if your reception area branding can use a makeover.

Sandra Brooks and her Big Orange "B"

If you received a holiday card from Sandra Brooks or Andres Lacayo, partners at BROOKSLACAYO Advertising, Branding and Public Relations (www.brookslacayo.com) here in Jacksonville, the lobby logo we produced for our friends was prominently featured on their card.

This material is a lightweight foam with a painted face.  Because it is so “light”, it’s applied to a wall using just double sided tape and silicon.

Shane Santiago, President of SBS Studios (www.sbsstudios.com) , admired BROOKSLACAYO’s application and used the same material for his stylish, “Disneyesque” reception logo in his very “New Yorkish” office in Sutton Park.  What do you think?

SBS Studios Lobby Logo in the Spotlight

Fun, bright and whimsical are quite appropriate for advertising/creative agencies.  However, if  you’re the managing partner of an entity like First Coast Financial Group, Inc. (www.FirstCoastFinancialGroup.com), you need a different “look”.  Tom Davis, CLU wanted a reception area logo that conveyed strength and seriousness.  So we had custom dimensional letters and a graphic element of his lighthouse logo fabricated with a gold acrylic face, then mounted those to a 20″ x 94″ sheet of black acrylic which we then mounted to his wall with chrome stand-offs.  The result was an elegant and stately reception area branding consistent with his company’s fiduciary nature.

A Stately Reception Area Sign Suitable for a Financial Planning Firm

Brenda Ezell was understandably excited about her law firm’s (http://ezellfirmpa.com) new offices in Cardinal Pointe.  After exquisitely decorating her new space, she was ready to “brand” her firm and prominently yet tastefully display her newly designed logo.  We again had her logo fabricated in acrylic and mounted to a 1/4″ acrylic panel with brushed silver vinyl first applied.  End result is a beautiful display that appropriately represents her commercial real estate law practice and compliments the silver trim of her office furnishings.

Mounted to the wall with stand-offs for a clean, finished look.

Stylish lobby logo on brushed silver acrylic background.

Diedra Chatman, director of Delberg Home Health Care Agency (www.delberghomehealthcare.com) on N. Main came up with a great suggestion for her lobby logo.  To achieve a dimensional yet cost effective look, she asked us to combine custom fabricated letters along with a digital print.  Again mounted to the wall using standoffs, we first applied the digital print to an acrylic sheet, affixed the lettering, and the result was a crisp, bright rendition of her logo that greets her clients as they walk into her reception area.

Close up of the dimensional letters applied to digital print on acrylic panel.

Dimensional letters used in conjunction with a digital print.

Be sure to contact us at First Coast Signs, 904-398-3993, to help explore the limitless possibilities for you to welcome your clients with an attractive reception area logo that properly sets the tone for the business/practice you are in!

Categories : Corporate Identity, FCS Blog, Reception Area Branding/Lobby Logos
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