Question Not Should You Wrap but How Soon Can You Wrap?

I just can’t help but stay excited about vehicle wraps and graphics.  They are eye-catching, gorgeous, protect the car’s paint, and from a “cost per impression” marketing perspective, just can not be beat.

Last week we were fortunate to complete a project for Keith Gurr, President of American Window Products, Inc. on Powers Ave. here in town.  Keith’s company is locally owned and operated with 50 years combined experience providing high quality replacement windows and storm doors.  Check him out at www.americanwindowsproducts.biz.

Keith was scheduled to take delivery of three spanking brand new Ford Transits from Duval Ford and decided to “take the plunge” and put these cute little guys on the road fully wrapped to the hilt.  As is our custom, we had a consultation meeting with Keith, our designer and myself to hear directly from Keith what his “vision” was for the art on the new Transits.  Given the name of his company, Keith wanted to stick with an Americana theme but also feature some of their product offerings and of course contact information. 

We were able to wrap the three vehicles in three days last week!  So Keith now has a rolling marketing program every day those vehicles are out on our busy Jacksonville streets bringing quality replacement windows to his customers and being noticed by “future” customers who will say “I really need to get that window fixed” when reminded by one of Keith’s Transits!

Ok.  But what if you really don’t think you are ready for a fully wrapped vehicle?  Does that mean you are limited to just some boring cut vinyl lettering on your door?  Not at all!  We can use the same high quality 3M materials to print a partial wrap along with window perf to still proudly and loudly display your brand and contact information.

When Nanette Orlins who together with her husband Morgan run Morgan’s Window Cleaning Inc. in Ponte Vedra contacted us, she said she had a plain white Savana and a newly designed logo.  This van is in the field daily doing a wonderful job pressure washing the beautiful Ponte Vedra Beach homes and windows of their clients and Nanette just thought it could be working harder for them with some well placed graphics.

All Nanette needed was their new logo and phone number.  Her clever logo design subtly says it all:  Windows, water splash, blue on white.  Clear, straightforward, effective.  I love it!

In case you’re reading this and thinking oh wow, I could never afford something like this . . . .

Let’s assume you already acknowledge that you need to advertise your business.  A 1x full-page newspaper ad is going to cost you $900 – $1,000.  And any advertising consultant is going to tell you, and rightly so, that a one time ad is truly money down the drain.  So let’s say you run that ad between 8-20 times.  You get a “volume” discount down to $625 so for the minimum of 8 insertions, you’re up to $5,000 already.  And 8x really isn’t a significant advertising campaign.  Yellow pages advertising?  Multiples of that for a one time presence in I’m sorry, but an increasingly archaic medium.

A stem to stern vehicle wrap on even a full-sized truck is not going to remotely cost you $5,000 in today’s market.  It’s going to last 3-5 years and be seen by 30,000 to 70,000 people daily.  It’s a one time cost and works for you 24 x 7 provided the vehicle can be seen.  The statistics in favor or wrapping your fleet vehicles are just staggering.

So the question is not should you wrap, but how fast can you call First Coast Signs at 904-398-3993 and get your fleet vehicles wrapped!    Thanks for letting me share these two recent client experiences with you!